INDEX INVENTORY AT THE SCREEN LEVEL
Quotient-exclusive control down to the individual screen
Hyper-granular views of all available inventory at scale
Creating truly impactful campaigns takes strategic planning, precise activation and accurate measurement. Quotient DOOH, a comprehensive location-based DSP and platform, connects these steps seamlessly to empower clients to complete their vision.
Quotient DOOH leverages proprietary location data to identify inventory that over-indexes for target audiences in proximity to places of interest and more effectively reaches consumers.
Access to the platform can be tailored to meet the needs of our clients, with self-service, co-managed and fully managed options available.
INDEX INVENTORY AT THE SCREEN LEVEL
Quotient-exclusive control down to the individual screen
Hyper-granular views of all available inventory at scale
PLAN & TARGET WITH COMPREHENSIVE DATA TAXONOMY
Demographics, census, retailer affinity, purchase history, intent and store visitation
IMPORT FIRST- & THIRD-PARTY CLIENT DATA FOR INDEXING
Leverage partner integrations including LiveRamp, Neustar and Acxiom
POWER CAMPAIGNS WITH LOCATION INTELLIGENCE
Reference real-world behaviors from 150M monthly active devices
Build custom geographies around retailer locations
Enable attribution along the path to purchase
Unlock insights into brand awareness, ad recall, consideration and net promoter score through Quotient’s partnership with market researcher MFour.
Monitor campaign visitation, total attributable sales and ROAS via Quotient’s media measurement solution.
“Quotient’s DOOH program emerged as an immensely efficient and effective channel for us, and we attribute that to the highly qualified, highly relevant audience we were able to serve.”
“We are very much audience first. Figuring out the audience was our main priority and has a lot to do with the success of the [Tylenol or our client’s] campaign. The ability to pull in data from IQVIA and other Quotient data partner segments allowed us to identify the audience and where they were going to be so we could reach them in the right moment.”
CPG advertisers can connect with on-the-go consumers at contextually relevant moments to drive measurable results at the point of purchase.