THE QUOTIENT SOLUTION

Measurable Location-Based DOOH DSP

Creating truly impactful campaigns takes strategic planning, precise activation and accurate measurement. Quotient DOOH, a comprehensive location-based DSP and platform, connects these steps seamlessly to empower clients to complete their vision.

PROPRIETARY LOCATION DATA

Quotient DOOH leverages proprietary location data to identify inventory that over-indexes for target audiences in proximity to places of interest and more effectively reaches consumers. 

Access to the platform can be tailored to meet the needs of our clients, with self-service, co-managed and fully managed options available. 

DATA-DRIVEN PLANNING

Ensure your brand message finds
the right screen at the right time.
 

01

INDEX INVENTORY AT THE SCREEN LEVEL

Quotient-exclusive control down to the individual screen  

Hyper-granular views of all available inventory at scale 

02

PLAN & TARGET WITH COMPREHENSIVE DATA TAXONOMY

Demographics, census, retailer affinity, purchase history, intent and store visitation 

03

IMPORT FIRST- & THIRD-PARTY CLIENT DATA FOR INDEXING

Leverage partner integrations including LiveRamp, Neustar and Acxiom 

04

POWER CAMPAIGNS WITH LOCATION INTELLIGENCE

Reference real-world behaviors from 150M monthly active devices 

Build custom geographies around retailer locations 

Enable attribution along the path to purchase 

SCALED ACTIVATION

Create real-world connections across a variety of screens and venues. 

Access the largest programmatic DOOH inventory in the US
through complete integration with all major SSPs

  • 500K+ screens with real-time bidding
  • 20B+ weekly impressions

Reach consumers where they live, work and travel

  • Roadside / Street Furniture / Transit /
    Retail /
    Gyms / Entertainment Venues 
trusted measurement

Optimize campaigns based on specific performance indicators

Unlock insights into brand awareness, ad recall, consideration and net promoter score through Quotient’s partnership with market researcher MFour. 

Monitor campaign visitation, total attributable sales and ROAS via Quotient’s media measurement solution. 

TAKE A TOUR OF OUR AUDIENCE-BASED PLANNING

“Quotient’s DOOH program emerged as an immensely efficient and effective channel for us, and we attribute that to the highly qualified, highly relevant audience we were able to serve.”
William Dunn, brand manager, kleenex brand
Willian Dunn
“We are very much audience first. Figuring out the audience was our main priority and has a lot to do with the success of the [Tylenol or our client’s] campaign. The ability to pull in data from IQVIA and other Quotient data partner segments allowed us to identify the audience and where they were going to be so we could reach them in the right moment.”
Francesca Giordano, VP, Partner, J3 Shopper, UM Worldwide
Francesca Giordano

LEARN MORE ABOUT QUOTIENT'S LOCATION INTELLIGENCE PLATFORM

See How Brands Make an Impact with DOOH

CPG advertisers can connect with on-the-go consumers at contextually relevant moments to drive measurable results at the point of purchase.